How we can help you
We empower businesses to make strategic decisions across brand, product and marketing
Consumer Insights
Analysing digital data to answer strategic questions and deliver real human insight.
Data & Analytics
Designing, building and deploying cutting-edge data, analytics and AI solutions.
Consulting
Partnering with you to unlock the potential of data and analytics across the business.
Answering your strategic questions – with a modern approach to research
We combine powerful Digital Data with breakthrough AI and business understanding to uncover consumer, category and competitor insights.
Uncovering fresh consumer and category insights such as needs, occasions, perceptions, drivers.
Segmenting consumers by attitude, lifestyle and needs to trigger innovation and activation opportunities.
Mapping the entire competitive landscape, surfacing themes, identifying threats, and scouting for M&A targets.
Uncovering consumer and category opportunities as fuel for innovation.
Discovering consumer expectations and desires for product experience.
Benchmarking, tracking and improving brand equity, and optimising positioning and portfolio.
Brand and competitor insights across the digital marketing mix – owned, earned and paid.
Monitoring the key metrics for activations and launches to identify in-flight optimisations.
Tracking the CX across digital and physical touchpoints, and uncovering drivers of satisfaction.
Developing, industrialising and embedding cutting-edge analytics solutions
We have end-to-end data and analytics capability to translate your priority use cases from proof of concepts into scalable, embedded solutions that help your business surface authentic insights and connect with consumers.
Developing always-on listening and tracking capabilities using digital data and your data sources, centred on business critical insight use cases – Brand Performance, Competitive Intelligence, Product Experience, Consumer Trends and beyond.
Enabling teams to understand and optimise performance of marketing initiatives across digital channels - from web to CRM and SEO.
Defining effective blueprints for solutions and systems that address organisational needs and enable business transformation.
Empowering organisations to harness the power of data, build advanced analytics capabilities, and drive business value by leveraging the best technologies.
Leveraging machine learning to help decision makers identify patterns, extract insights and make predictions.
Building visually engaging dashboards and reports that drive adoption, understanding and data-driven decision making.
Developing prototypes to test ideas and validate the feasibility of potential solutions - taking an agile, iterative approach to get quick insights and learnings.
At our core, we are business problem-led rather than technology-led. Our programmes tackle our clients’ biggest problems and challenges. To do this, we take best-in-class and bespoke technologies and integrate and enhance them to build our clients’ unique solutions that deliver strategic insights. Our scaled Agile methods, allow us to start small and iterate on that advantage over time. In doing so, we elevate the value of data beyond reporting, to being a true source of competitive advantage.
Working in partnership with business and technology leaders to unlock the potential of data across the organisation
To unlock the potential of data and emerging AI technologies, organisations need to move beyond proof of concept experiments to thinking holistically about their vision. We work with you to identify strategic opportunities and transform to deliver it.
Defining the vision and roadmap for data and analytics in your organisation, enabling you to capture the most value across both internal and external data.
Designing and implementing the operating models, capabilities, technology and data you need to create a data-driven culture in your organisation.
Raising the bar in data visualisation. We design and embed the latest in data visualisation standards across your analytics solutions.
Working with you in an advisory capacity on how to activate insights across portfolio, product, brand and marketing strategy.
Running interactive workshops to facilitate strategic decision making, idea generation, prioritisation, and stakeholder alignment.
Supporting your data and analytics transformation journey through project and change management led by data experts.