Your digital insights partner
A blended team of insights, analytics and data experts uncovering genuine consumer insights
A fast-growing digital insights consultancy
Curve is a team of brand strategists, insight analysts, data scientists and analytics engineers who turn diverse digital data into actionable insights.
We pride ourselves on gaining a fresh understanding of the consumer by analysing data from across an ecosystem of latest digital sources and tools; from search and social, forums and reviews, web and clickstream, and more. But, it doesn’t stop there!
Our young and vibrant team works hard to decode data and make the complex simple, for all our clients. We go beyond insights and data analysis, forming strategic partnerships with our clients to ensure success.
The Curve team is fuelled by passion and a commitment to excellence. We thrive on solving problems swiftly, whilst maintaining the highest of standards.
An ambition to help brands get closer to consumers
In January 2019, Alicia and James took a leap of faith, leaving their consulting jobs to embark on a mission to build something new. Their experience working with leading consumer brands showed them the world moves too fast to wait for traditional sources of insight. A new approach was needed.
Whether it’s making a search, leaving a review, or just simply browsing a website, consumers create a huge digital footprint as they move around the internet. James and Alicia founded Curve with an ambition to help brands get closer to consumers by pushing the boundaries of analysing the online world.
Since starting in 2019, we've grown to a team of 50+
As our clients accelerate their use of modern research, utilising the huge digital consumer data-set, our business grows, and we're proud to have grown this from a 2-person start-up to a team of 50+ in just 5 years.
Curve was founded in a shed in the Yorkshire countryside, where we embarked on a journey with our first major client.
Despite Covid-19 being in full force, we grew from 3 people at the start of the year to 30, all whilst working from home.
Lockdowns came to an end and we expanded our central London office to accommodate our continued growth.
Curve becomes a true multi-client consultancy as we land more global clients and run our first graduate programme with future leaders.
We introduced our proprietary insights technology, designed to delve deeper and unlock the power of digital data.
The year kicks off with big ambitions and continued growth - hitting a new milestone in January!
A leadership team with deep expertise in digital data, and working with globally leading consumer businesses
Curve is run by our 6 Leadership Team members who left their big-consultancy backgrounds, all driven by a passion and curiosity to push boundaries in the world of consumer research and analytics
Alicia Dean
Co-Founder & Managing Director, Head of Insights
Insights, design and storytelling master, leading the company and driving excellence across insights delivery for our clients
James Hanson
Co-Founder & Managing Director
Digital insights and analytics expert, leading the company and helping businesses unlock the potential of modern consumer research
Sam Thomas
Director, Head of Technology
Leader in consumer technology, data and AI; specialising in bridging the gap between business and technology functions, strategies and value
Jina Won
Director, Head of Analytics
Trusted analytics advisor, leading the consulting team, strategic programs, and the delivery of best practice across consulting and design
Lukas Dobrovsky
Director
Consumer analytics and AI leader, building key accounts and empowering delivery teams
Emily Dobbing
Director, Head of Growth
Strategy, insights and innovation expert, driving Curve’s growth pillars across accounts, business development, brand, and people
Alicia Dean
Co-Founder & Managing Director, Head of Insights
Insights, design and storytelling master, leading the company and driving excellence across insights delivery for our clients
James Hanson
Co-Founder & Managing Director
Digital insights and analytics expert, leading the company and helping businesses unlock the potential of modern consumer research
Sam Thomas
Director, Head of Technology
Leader in consumer technology, data and AI; specialising in bridging the gap between business and technology functions, strategies and value
Jina Won
Director, Head of Analytics
Trusted analytics advisor, leading the consulting team, strategic programs, and the delivery of best practice across consulting and design
Lukas Dobrovsky
Director
Consumer analytics and AI leader, building key accounts and empowering delivery teams
Emily Dobbing
Director, Head of Growth
Strategy, insights and innovation expert, driving Curve’s growth pillars across accounts, business development, brand, and people