Insights
reimagined
We deliver faster, more authentic consumer insight by
analysing the online world
The power of digital data
The world moves too fast to wait for focus groups and surveys. A modern approach to consumer research is needed. The digital footprint people create every day holds extraordinary insight potential to add to existing methods.
Four properties make digital data uniquely powerful.
Big
Over 5 billion people spend 6 hours a day online. From the searches we make to conversations on social and beyond, our digital footprint is the biggest source of consumer data in history
Unprompted
Digital data opens a window to the lives of consumers. We use it to uncover authentic insights about consumers, categories, brands and products
Always-on
The internet is constantly evolving. We use it to get a read on how consumers are responding to product launches and campaigns – in real-time
Predictive
Digital data can even be used to gain an early read into category trends and – as our research has shown – be a leading indicator of future sales
Big
Over 5 billion people spend 6 hours a day online. From the searches we make to conversations on social and beyond, our digital footprint is the biggest source of consumer data in history
Unprompted
Digital data opens a window to the lives of consumers. We use it to uncover authentic insights about consumers, categories, brands and products
Always-on
The internet is constantly evolving. We use it to get a read on how consumers are responding to product launches and campaigns – in real-time
Predictive
Digital data can even be used to gain an early read into category trends and – as our research has shown – be a leading indicator of future sales
-
Search Data -
Social Media -
Ratings & Reviews -
Web Behaviour -
CRM -
... and many more
Unlocking fresh insights from diverse digital data
Each digital data source offers unique properties and powerful insights into consumers' real lives. That's why we combine multiple data sources to answer business questions - and this becomes even more powerful when further combined with internal consumer data sources.
Search Data
Search data is a ‘digital truth serum’ that can help brands get closer to consumers
The trillions of searches people make each year offer honest insights into real consumer needs, enable us to discover trends and identify competitive threats. Our research has shown search can even act as a leading indicator of sales.
-
Consumer Needs
-
Brand Performance
-
Launch Tracking
-
Competititive Landscaping
-
Innovation & Trends
Social Media Data
Social Media reveals the conversation-worthy situations, moments and opinions in consumers’ lives
The Social data ecosystem is diverse, with each channel presenting unique insights potential. It offers a means to learn from a range of author types, understand consumer sentiment and gain insight in real-time.
-
Consumer Needs
-
Segments
-
Brand Performance
-
Marketing Performance
-
PR Monitoring
-
Innovation & Trends
Ratings & Reviews Data
Online Ratings and Reviews provide a direct window into the consumer experience
People review a wide range of experiences, from products and locations to services and apps. These offer unparalleled insights into the authentic experiences of consumers, who speak about what matters to them, in their own words.
-
Product Performance
-
Competititive Benchmarking
-
Product Insights
-
Quality
-
Innovation
Web Behaviour
Web data lets us learn from the online journey of consumers; from awareness to consideration to purchase
As people move around the web, they create a digital footprint with insight potential across a range of use cases. Analysing own Brand.com traffic can help grow traffic, improve marketing and drive purchase intent, while Clickstream data enables us to benchmark against competitors and understand the end-to-end consumer journey.
-
Brand.com Performance
-
Retail Performance
-
Consumer Journeys
Turning unstructured data into insights that inspire and provoke
Although insight rich, the digital footprint people leave is unstructured and not created with research in mind. We structure this powerful unstructured dataset through breakthrough AI and our proprietary technology, to uncover game-changing insights.
Data
Starting with your business questions, we integrate the right mix of data, across our digital consumer data and your internal sources.
-
Search Data
-
...
Data
Starting with your business questions, we integrate the right mix of data, across our digital consumer data and your internal sources.
-
Search Data
-
Social Media
-
CRM
-
Ratings & Reviews
-
Web Behaviour
-
... and many more
Intech
We use our proprietary insights technology to structure and interpret digital data, to deliver deeper insight.
-
Author Models -
...
Intech
We use our proprietary insights technology to structure and interpret digital data, to deliver deeper insight.
-
Author Models
-
Sentiment & Emotion -
Regulatory Models -
Topic Detection & Classification -
Brand & Product Associations -
Insight Summarisation -
Trend Detection & Forecasting
Expertise
We combine our domain expertise, consulting skills and business understanding to drive action in your business.
-
Business Strategy -
...
Expertise
We combine our domain expertise, consulting skills and business understanding to drive action in your business.
-
Business Strategy
-
Storytelling -
Analytical Frameworks -
Data Vis. -
Use Case Centricity -
Project Management -
Collaborative Approach
Data
Starting with your business questions, we integrate the right mix of data, across our digital consumer data and your internal sources.
-
Search Data
-
...
Data
Starting with your business questions, we integrate the right mix of data, across our digital consumer data and your internal sources.
-
Search Data
-
Social Media
-
CRM
-
Ratings & Reviews
-
Web Behaviour
-
... and many more
Intech
We use our proprietary insights technology to structure and interpret digital data, to deliver deeper insight.
-
Author Models
-
...
Intech
We use our proprietary insights technology to structure and interpret digital data, to deliver deeper insight.
-
Author Models
-
Sentiment & Emotion
-
Regulatory Models
-
Topic Detection & Classification
-
Brand & Product Associations
-
Insight Summarisation
-
Trend Detection & Forecasting
Expertise
We combine our domain expertise, consulting skills and business understanding to drive action in your business.
-
Business Strategy
-
...
Expertise
We combine our domain expertise, consulting skills and business understanding to drive action in your business.
-
Business Strategy
-
Storytelling
-
Analytical Frameworks
-
Data Vis.
-
Use Case Centricity
-
Project Management
-
Collaborative Approach
We are proud to deliver global programmes for our multinational clients
40+ Data Sources
We access local data sources to ensure coverage of popular market-specific channels such as Naver, Baidu and beyond.
20+ Languages
We are proud to deliver global programmes for our multinational clients. We understand what it takes to listen to consumers across markets.
20+ Nationalities
We have over 20 nationalities within our team, ensuring we understand the cultural context and category nuances.
We are a blended team of data, insights and analytics experts
Alicia
Storytelling & insights master, leading the Insights team
Emily
Innovation Strategy, Brand Strategy & Workshop Guru
Darren
Mastering the art of storytelling & data visualisation
Scott
Leading new accounts & building relationships
Lewys
Unlocking innovation spaces for future products, comms & more
Kashish
Digging deep into consumer needs, moments, & perceptions
Aly
Supporting the launch of new brands with digital performance tracking
Alicia
Storytelling & insights master, leading the Insights team
Emily
Innovation Strategy, Brand Strategy & Workshop Guru
Darren
Mastering the art of storytelling & data visualisation
Scott
Leading new accounts & building relationships
Lewys
Unlocking innovation spaces for future products, comms & more
Kashish
Digging deep into consumer needs, moments, & perceptions
Aly
Supporting the launch of new brands with digital performance tracking
Insights
Our insights consultants are experts in digging deep into consumer data to surface revealing themes, weaving these into visual story-led reports, and facilitating strategic workshops.
Jina
Analytics & data vis. expert, leading the Analytics team
Lukas
Leading consumer products accounts & teams
Derrick
Leading strategic programmers & growing key accounts
Ana
Delivering product insights & actionable recommendations
Katarina
Cutting through complexity to deliver strategic solutions
Kristina
Leveraging the power of search data to provide leading insights
Summer
Making sense of large datasets to enable meaningful analysis
Jina
Analytics & data vis. expert, leading the Analytics team
Lukas
Leading consumer products accounts & teams
Derrick
Leading strategic programmers & growing key accounts
Ana
Delivering product insights & actionable recommendations
Katarina
Cutting through complexity to deliver strategic solutions
Kristina
Leveraging the power of search data to provide leading insights
Summer
Making sense of large datasets to enable meaningful analysis
Analytics
Our analytics consultants bring digital data to life and create living data-sets, through designing and producing visual and impactful dashboards for our clients to dig into the rich dataset themselves.
Sam
Master at bridging the gap between business & technology
James
Leading the development of Insights Technology
Kavya
Developing scalable end-to-end cloud data pipelines
Joe
Advising on data strategy & best practice in complex data ecosystems
Aydin
Turning business priorities into leading technology
Kai
Building consumer data & NLP solutions that champion tech best-practices
Nada
Unlocking the potential of digital data with innovative approaches
Sam
Master at bridging the gap between business & technology
James
Leading the development of Insights Technology
Kavya
Developing scalable end-to-end cloud data pipelines
Joe
Advising on data strategy & best practice in complex data ecosystems
Aydin
Turning business priorities into leading technology
Kai
Building consumer data & NLP solutions that champion tech best-practices
Nada
Unlocking the potential of digital data with innovative approaches
Technology
Our team of data scientists, data engineers and technology consultants build our own suite of proprietary insights technology to enable us to collect, process and transform these huge unstructured digital datasets.
Pushing the boundaries of consumer insights
We believe the online world and AI offer an opportunity to deliver faster, deeper understanding of consumers. Find out more about how we’re innovating in insights and analytics.
